Collection's Items (Sorted by Submit Date in Descending order): 41 to 60 of 103
| Title | Author(s) | Issue date |
| The Role of Social Media Advertising in Travel Information Search: A Preliminary
Study of the Greek Market | Kokkinis, G.; Stalidis, G.; Avdimiotis, S.; Σταλίδης, Γ.; Αβδιμιώτης, Σ.; Κοκκίνης, Γ. | 1-Jun-2016 |
| E-Procurement Marketing Efforts with the Help of Customer Relationship
Management Philosophy | Yildirim, F. | 1-Jun-2016 |
| The Adoption and Selection Process of CRM Software: A Review of the Literature | Stefanou, C.J.; Athanasaki, M.T.; Στεφάνου, Χ.; Αθανασάκη, Μ.Τ | 1-Jun-2016 |
| Developing an Instrument to Measure Relationship Marketing Outcomes: The
Case of The Greek Banking Sector | Santouridis, I.; Trivellas, P.; Stoubou, M.; Σαντουρίδης, Ηλίας; Τριβέλλας, Παναγιώτης; Στούμπου, Μ. | 1-Jun-2016 |
| The Evaluation Process of CRM Systems: A Review of the Literature | Papoutsakis, E.; Stefanou, C.J.; Παπουτσάκης, Ε.; Στεφάνου, Χ. | 1-Jun-2016 |
| The Impact of e-CRM Features in Websites on Marketing Communication:
Evidence from the 500 Largest Greek Companies | Papaioannou, E.; Assimakopoulos, C.; Sarmaniotis, C.; Georgiadis, C.K.; Παπαιωάννου, Ε.; Ασσημακόπουλος, Χ.; Σαρμανιώτης, Χ.; Γεωργιάδης, Χ.Κ | 1-Jun-2016 |
| Tourism Relationship Marketing Empowered by the Convergence of IP
Multimedia Subsystem and Interactive Digital Television | Mastorakis, G.; Trihas, N.; Karditsis, I.; Kopanakis, I.; Μαστοράκης, Γ.; Τριχάς, Ν.; Καρδίτσης, Ι.; Κοπανάκης, Ι. | 1-Jun-2016 |
| Critical Success Factors for Implementing Integrated ERP/CRM Systems | Athanasaki, M.T.; Stefanou, C.J.; Αθανασάκη, Μ.Τ; Στεφάνου, Χ. | 1-Jun-2016 |
| A Place of Gathering: Understanding Consumer Preferences in the Performing | Pryor, S.; Thimmesch, M.; Blasi, S. | 31-May-2016 |
| Planning Models for Sustainable Event Management of Tourist Destination | Mojić, J. | 31-May-2016 |
| Restaurant Marketing for Special Occasions: A Psychological Perspective | Lim, W.M.; Ting, D.H. | 31-May-2016 |
| Academic Libraries and the Marketing Mix | Zafeiriou, G.; Siatri, R.; Garoufallou, E.; Ζαφειρίου, Γεωργία; Σιάτρη, Ράνια; Γαρουφάλλου, Εμμανουήλ | 31-May-2016 |
| Beyond Material Possessions: The Emergence of Extended Self in Experiential
Settings - Insights From Toulouse Lautrec Consumption | Stavraki, G.; Plakoyiannaki, E.; Σταυράκη, Γ.; Πλακογιαννάκη, Ε. | 31-May-2016 |
| Patient’s Expectations and Satisfactions Toward Medical Schools of Public
Hospital in Bangkok | Phoomivuthisarn, N. | 31-May-2016 |
| Service Quality and Stakeholder Decision-Making in Elderly Care | Lapré, F.; Wright, G. | 31-May-2016 |
| Catering as a Marketing Tool of the Restaurant Business | Popova, D. | 31-May-2016 |
| Bank Marketing and the Relationship between Banks and Customers in Greece: A
Quantitative Research Approach | Nwaubani, J.C.; Kourantidou, M.; Κουραντίδου, Μ. | 31-May-2016 |
| Performance Measurement in Greek Hospital Sector: A Two-Stage Double-
Bootstrap DEA Approach | Mitropoulos, P.; Rafailidis, A.; Mitropoulos, I.; Μητρόπουλος, Π; Ραφαηλίδης, Α.; Μητρόπουλος, Ι. | 30-May-2016 |
| The Effects of Music on Customer Behaviour and Satisfaction in the Region of Larissa- The Cases of Two Coffee Bars | Mandila, M.; Gerogiannis, V.; Μανδίλα, Μ.; Γερογιάννης, Β. | 30-May-2016 |
| Consumer Loans Communication Policy of Banks in Greece: Implications for Social Prosperity | Kotzaivazoglou, I.; Mavridis, S.; Κοτζαιβαζόγλου, Ιορδάνης; Μαυρίδης, Σ. | 30-May-2016 |
