Eureka! Institutional Repository

This paper examines the theoretical and practical aspects of marketing planning in tourism. The research focuses on the planning model of sustainable event management of tourist destination. The aim of this research was to identify the model through the creation of the planning of sustainable event management. The steps are going in the direction of research planning and development of strategic plans, concept creation, implementation and evaluation of sustainable events. Special attention in this work is focused on sustainable event planning model with the primary areas and features. Presented model provides an opportunity to exchange ideas with stakeholders to design and communicate a shared vision for the events. At the same time, presented a model may encourage event managers to explicitly consider issues of sustainability of event management at each stage of the planning process and also visually illustrate the destination event performance. This study provides information on how the tourism marketing plan should be monitored and adjusted as necessary in light of changing circumstances, and give priority to assessing value in relation to set goals.