The Adoption and Selection Process of CRM Software: A Review of the Literature (Conference presentation)

Stefanou, C.J./ Athanasaki, M.T./ Στεφάνου, Χ./ Αθανασάκη, Μ.Τ

Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: Customer Relationship Management (CRM);Information Technology (IT) Adoption;CRM influential factors;Literature review;Διαχείριση πελατειακών σχέσεων;Τεχνολογία των πληροφοριών;CRM σημαίνοντες παράγοντες;Λογοτεχνική κριτική
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Appears in Collections:ICCMI (2012)

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