Beyond Material Possessions: The Emergence of Extended Self in Experiential Settings - Insights From Toulouse Lautrec Consumption (Conference presentation)

Stavraki, G./ Plakoyiannaki, E./ Σταυράκη, Γ./ Πλακογιαννάκη, Ε.

The current research investigates consumers’ self extension and emergent identity through the lenses of the multidimensional self concept theory. The notion of emergent identity is largely context-embedded and suggests that consumers’ self identities are (re)-affirmed through experiences that individuals’ live in a certain context. Following a phenomenological approach, this article unravels the pathways by which visitors extended and attached themselves in Lautrec’s museum experience. The current study highlights the importance of fit and conflict occurrences in self extension, which have rarely been discussed in consumer behaviour literature.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: Museum experience;Αttachment;Self extension;Shadow;Phenomenology;Μουσειακή εμπειρία;Επέκταση εαυτού;Σκιά;Φαινομενολογία
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Bucks New University
Appears in Collections:ICCMI (2012)

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