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Εκδηλώσεις – Δραστηριότητες
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Kalafatis, S.
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Kotzaivazoglou, I.
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Stefanou, C.J.
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Assimakopoulos, C.
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Athanasaki, M.T.
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Avdimiotis, S.
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Drossos, D.
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Kargidis, T.
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Lim, W.M.
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Mahajan, R.
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Συμπεριφορά καταναλωτή
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Consumer behaviour
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Marketing
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Greece
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Advertising
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Ελλάδα
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Μάρκετινγκ
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Tourism
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Μέσα κοινωνικής δικτύωσης
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102
2012
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Εκδηλώσεις – Δραστηριότητες
Συνέδρια
Τμήμα Βιβλιοθηκονομίας & Συστημάτων Πληροφόρησης
Τμήμα Εμπορίας & Διαφήμισης
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The Role of Social Media Advertising in Travel Information Search: A Preliminary Study of the Greek Market (Conference presentation)
The Components of Pro-Environmental Purchasing Behaviour (Conference presentation)
Beyond Material Possessions: The Emergence of Extended Self in Experiential Settings - Insights From Toulouse Lautrec Consumption (Conference presentation)
Family Firms: Going Global Through a Digital Entry Mode (Conference presentation)
Consumer Attitudes towards Healthy Food Products: The Mediating Effects of Nutrition Claims (Conference presentation)
Greek Agricultural Insurance: Exploring Satisfaction and Developing a Typology of Farmers (Conference presentation)
Information Privacy and Security Considerations in Internet Marketing Research (Conference presentation)
A Place of Gathering: Understanding Consumer Preferences in the Performing (Conference presentation)
E-Procurement Marketing Efforts with the Help of Customer Relationship Management Philosophy (Conference presentation)
Identity Formation and Self-Esteem through Anime Consumption (Conference presentation)