Family Firms: Going Global Through a Digital Entry Mode (Conference presentation)

Plakoyiannaki, E./ Kampouri, A./ Stavraki, G./ Kotzaivazoglou, I./ Κοτζαιβαζόγλου, Ι./ Πλακογιαννάκη, Ε./ Καμπούρη, Α./ Σταυράκη, Γ.

Our study contributes to the emerging literature stream of family business internationalization. Its purpose is twofold 1) to provide empirical evidence on the facilitators and obstacles of family firm internationalization, and 2) to understand the use of different internationalization pathways and entry modes in the internationalization of family firms. In doing so, we employ a multiple case study design that draws on various sources of data and examines 8 Greek companies in the apiculture sector. Our case study evidence fleshes out the concept of the “e-born global family firm”. This firm is distinct from the traditional “born global” firm, in that it intensively uses digital media in order to internationalize from its inception. It is versatile towards identifying opportunities and heavily relies on new technologies in order to reduce information asymmetries in foreign markets. Our cases brings to the fore the existence of a different mode of internationalization that we label as the “digital entry mode”, which allowed the investigated firms to achieve a speedy entry to foreign markets and compete in geographically distant markets in a manner limited discussed in the extant literature.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: e-born global family firm;family firm internationalization;case study;digital entry mode;Διεθνοποίηση οικογενειακής επιχείρησης;Μελέτη περίπτωσης;Ψηφιοποίηση
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
Publisher: Bucks New University
Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Appears in Collections:ICCMI (2012)

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