Information Privacy and Security Considerations in Internet Marketing Research (Conference presentation)

Tsiakis, T./ Kargidis, T./ Belidis, A./ Τσιάκης, Θεοδόσιος/ Καργίδης, Θεόδωρος/ Μπελίδης, Αθανάσιος

Understanding and protecting personal privacy in information systems is becoming increasingly critical with widespread use of networked systems and the Internet. Individuals have become more concerned about handling of personal data, secure purchasing patterns and targeted marketing and research. In this regard, the purpose of this study is to examine the effect of privacy and perceived security as means to improve internet marketing processes and research. The current study is designed to research the relationships of closely related terms such as information privacy and security towards internet marketing and research processes. Thus, it aims to add theoretical and managerial insights in helping understand how an internet retailer can boost business and consumer satisfaction by an increased level of privacy and trust via internet marketing practices.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: Information Security;Privacy;Marketing Research;Ασφάλεια πληροφοριών;Ιδιωτικότητα;Έρευνα μάρκετινγκ
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Bucks New University
Appears in Collections:ICCMI (2012)

Files in This Item:
File Description SizeFormat 
Tsiakis_Kargidis_Belidis_Information_Privacy_and_Security_Considerations.pdf394.33 kBAdobe PDFView/Open

 Please use this identifier to cite or link to this item:
  This item is a favorite for 0 people.

This item is licensed under a Creative Commons License Creative Commons