Eureka! Institutional Repository

In recent decades, and in particular since 1990, when a series of historical events such as the fall of existing socialism, China's integration into the capitalist economic system, and the creation of the internet, entrepreneurship has been a central issue for modern societies, in which pioneers set young entrepreneurs, even teenagers, as opposed to the classic image of the middle-aged and elderly successful entrepreneur-industrialist. This new state of course was not and is not an easy step. Funding, marketing, branding, training young entrepreneurs and marketing products are the subject of this study, on a global scale as well as on the Greek market.