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Assimakopoulos, Costas
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Georgiadis, Christos
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Gkiouzepas, Lampros
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Businesses, Small
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C2C
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Consumer satisfaction
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CRM (Διαχείριση πελατειακών σχέσεων)
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Customer - Centric Orientation
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Customer relationship management ...
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Σχολή Διοίκησης & Οικονομίας (ΣΔΟ)
Τμήμα Βιβλιοθηκονομίας & Συστημάτων Πληροφόρησης
Τμήμα Διοίκησης Επιχειρήσεων
Τμήμα Λογιστικής & Χρηματοοικονομικής
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Construction of a measure of hotels management attitude towards cCustomer-centric orientation
Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism-Related Print Ads?
CRM systems employed in the hotel sector : a case of a Greek 5 stars hotel
Factors Affecting Attitudes towards smart Phones: User’s Profile and Proposed Research Model
Successful implementation of CRM in luxury hotels : determinants and measurements
Διαστάσεις της στρατηγικής του CRM : ανασκόπηση της επιστημονικής βιβλιογραφίας, κατηγοριοποίηση ζητημάτων και εντοπισμός ερευνητικών κενών
Online reviews as a feedback mechanism for hotel CRM systems
Investigating websites’ e-CRM features in building customer relationships : evidence from Greece
The Contribution of CRM Marketing Variables Towards Improving Company's Performance : A Case of Thessaloniki Area Hotels
Characteristics and Dimensions of CRM systems employed in northern Greece hotels