Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism-Related Print Ads?

Sarmaniotis, Christos/ Papaioannou, Eugenia/ Assimakopoulos, Costas/ Gkiouzepas, Lampros/ Σαρμανιώτης, Χρήστος/ Γκιουζέπας, Λάμπρος/ Παπαϊωάννου, Ευγενία/ Ασημακόπουλος, Κώστας

Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Issue Date: 14-Jul-2015
Citation: International Conference on Contemporary Marketing Issues (ICCMI 2012), Thessaloniki, 2012
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2012
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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