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The present dissertation is being realized in the framework of the Bachelor Degree of Tourism and Hospitality Management. The aim of this study is to initially examine the concept of airline alliances, the mention of the largest airline alliances as well as the analysis of Star Alliance. This analysis will be held under the scope of the ancillary services, with the final objective to extract some conclusions about the policy of the airline-members and the variety of the services provided. In detail, as in every scientific approach of an issue, there will be the necessary definitions so as to better understand the topic, since air transport constitute an incredibly vast and complex industry. Later on, there will be a listing of the three largest airline alliances that exist in the world (Star Alliance, Skyteam & Oneworld). This analysis will be about the evolution of the function of the alliances throughout its path and its members, both current and founding ones. Next, while moving to the major issue of this project there must be a mention about Marketing, since the following ancillary services are strategic Marketing tools. In the second part there will be a list of the airline – members of Star Alliance as well as the ancillary services offered while also providing data proving the profit of each service in the under question airline. Finally, there is a conclusion and a categorization of the information provided above.