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Εκδηλώσεις – Δραστηριότητες
Συνέδρια
Τμήμα Εμπορίας & Διαφήμισης
ICCMI (2012)
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Kalafatis, S.
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Kotzaivazoglou, I.
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Stefanou, C.J.
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Athanasaki, M.T.
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Συμπεριφορά καταναλωτή
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Consumer behaviour
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Marketing
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Greece
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Εκδηλώσεις – Δραστηριότητες
Συνέδρια
Τμήμα Εμπορίας & Διαφήμισης
ICCMI (2012)
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The Theoretical Fundamentals and Methodical Approaches to Economic Safety Assessment of Innovations to Foreign Markets (Conference presentation)
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Identifying Factors of Customer Satisfaction from Smartphones: A Fuzzy Cognitive Map Approach (Conference presentation)
Development of Multi-channel Commerce in the Republic of Serbia (Conference presentation)
Fashion Brand Perceptions in Light of The Global Financial Crisis (Conference presentation)
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Impact of Television Commercials on the Perception of Indian Viewers: An Empirical Study (Conference presentation)
State Aids Policy in the EU: With Reference to the Banking Sector in the Post 2008 Crisis (Conference presentation)
Studying Customers’ Satisfaction with Light Food Products. A Social Network : Based Survey in Greece (Conference presentation)