Digital Mapping, a Solution on Business Management in Albania (Conference presentation)

Hysenaj, M./ Barjami, R.

This paper presents a detailed study of a new category of potential businessman's in Albania representing the class of returned emigrants due to economic crisis in the neighbor countries mainly Greece and Italy. The scope of this presentation is to bring to the Albanian market this new trend of investiments which could lead to an undisputed growth of the overall Albanian economy. We are introducing a set of models regarding specific sector categories explaining how integration of GIS technology can result a perfect liaison bridge between this group of businessman’s and their new terrain of investment, mitigating their hesitancy due to the lack of information and recognition. GIS technology serves as a mirror to evaluate options, opportunities and probabilities. Through GIS tools they can get involved into the economic situation in the country by tracking customers and competitive businesses. Geographic data must be considered as the basic framework of entire organizations.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: GIS;Analyze;Business;Organization;Information;Database;Αναλύω;Επιχείρηση;Οργανισμός;Πληροφορίες
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
Publisher: Bucks New University
Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Appears in Collections:ICCMI (2012)

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