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Εκδηλώσεις – Δραστηριότητες
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Georgiadis, C.K.
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Gkiouzepas, L
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Papaioannou, E
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Papaioannou, E.
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Sarmaniotis, C
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Sarmaniotis, C.
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ad liking
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comprehension
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e-CRM features
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e-CRM χαρακτηριστικά
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hospitality and tourism industry
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print advertising
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Ε-commerce
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Ιnternet technology
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conferenceItem
Date
2
2012
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Εκδηλώσεις – Δραστηριότητες
Συνέδρια
Τμήμα Βιβλιοθηκονομίας & Συστημάτων Πληροφόρησης
Τμήμα Εμπορίας & Διαφήμισης
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The Impact of e-CRM Features in Websites on Marketing Communication: Evidence from the 500 Largest Greek Companies (Conference presentation)
Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism- Related Print Ads? (Conference presentation)