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Gounas, A
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Kalafatis, S.
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McGill, J.
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Ognjanov, G.
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Sapountzis, N
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Brand extensions
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conferenceItem
Date
3
2012
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Εκδηλώσεις – Δραστηριότητες
Εκδηλώσεις γενικού ενδιαφέροντος
Ημερίδες/ Διημερίδες
Συνέδρια
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Consumers’ Attitudes toward Food Labelling in the Western Balkans (Conference presentation)
Business-to-Business Brand Extension into Consumer Markets: An Investigation of Consumer Attitudes (Conference presentation)
A Compilation and Review of Values Driving Food Choice (Conference presentation)