A Compilation and Review of Values Driving Food Choice (Conference presentation)

Sapountzis, N/ Gounas, A/ Γούνας, Α/ Σαπουντζής, Νίκος/ Γουνάς, Α

The concept of value is central to consumer decision making. This literature review reports the results of published researches performed to determine the influences of value patterns on the food related behaviour. It addresses which specific values play a role in predicting consumer’s behaviour toward food preferences. The central question is whether this behaviour is influenced by specific values. We identify several themes that reflect the various rationales used by consumers when deciding to purchase food. These data provide strong support for the fact that value orientations are important factors in influencing food consumption behaviour. They imply a meaningful relationship between specific values and food-related choices, and suggest that values might play a role in explaining consumption toward food products. The food industries must better understand the variety of values consumers hold regarding food. We conclude with suggestions for further research.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: Values;Consumer behaviour;Food preferences;Attitudes;Organic food;Αξίες;Συμπεριφορά καταναλωτή;Διατροφικές Προτιμήσεις;Οργανικά Τρόφιμα
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
Publisher: Bucks New University
Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Appears in Collections:ICCMI (2012)

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