Internet marketing and Social Media (Bachelor thesis)

Τουρτούρης, Δημήτρης/ Γκιώσης, Λάζαρος


Internet marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi-channel marketing strategy. However, how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. Also,social media is a vital channel for marketers nowadays. Customers are more empowered today than ever before and the Internet is accelerating the trend toward greater customer empowerment. This thesis mainly covers the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. Furthermore, the thesis aims to describe the opportunities social media provides in organizational use, as well as, to provide an overview of the current situation of social media in marketing.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Χρηματοοικονομικής
Subject classification: Διαδικτυακό μάρκετινγκ -- Κοινωνικές πτυχές
Internet marketing--Social aspects
Διαδικτυακό μάρκετινγκ
Internet marketing
Μέσα κοινωνικής δικτύωσης
Social media
Keywords: Internet marketing;Social media;Marketing mix;Marketing strategy;E-marketing;Company Perspectives
Description: Πτυχιακή εργασία - Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Χρηματοοικονομικής , 2020 (α/α 12182)
URI: http://195.251.240.227/jspui/handle/123456789/16088
Item type: bachelorThesis
General Description / Additional Comments: Πτυχιακή εργασία
Subject classification: Διαδικτυακό μάρκετινγκ -- Κοινωνικές πτυχές
Internet marketing--Social aspects
Διαδικτυακό μάρκετινγκ
Internet marketing
Μέσα κοινωνικής δικτύωσης
Social media
Submission Date: 2024-09-05T21:00:00Z
Item language: en
Item access scheme: embargo
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Χρηματοοικονομικής
Publication date: 2020-10-12
Bibliographic citation: Τουρτούρης , Γκιώσης . (2020). Internet marketing and Social Media (Πτυχιακή εργασία). ΔΙΠΑΕ.
Abstract: Internet marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi-channel marketing strategy. However, how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. Also,social media is a vital channel for marketers nowadays. Customers are more empowered today than ever before and the Internet is accelerating the trend toward greater customer empowerment. This thesis mainly covers the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. Furthermore, the thesis aims to describe the opportunities social media provides in organizational use, as well as, to provide an overview of the current situation of social media in marketing.
Advisor name: Γκιούρης, Θεόδωρος
Examining committee: Γκιούρης, Θεόδωρος
Publishing department/division: Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Χρηματοοικονομικής
Publishing institution: ihu
Number of pages: 37 σέλ.
Appears in Collections:Πτυχιακές Εργασίες

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