Internet marketing and Social Media (Bachelor thesis)

Τουρτούρης, Δημήτρης/ Γκιώσης, Λάζαρος


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dc.contributor.authorΤουρτούρης, Δημήτρηςel
dc.contributor.authorΓκιώσης, Λάζαροςel
dc.date.accessioned2023-09-06T13:20:36Z-
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/16088-
dc.descriptionΠτυχιακή εργασία - Σχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Χρηματοοικονομικής , 2020 (α/α 12182)el
dc.rightsDefault License-
dc.subjectInternet marketingen
dc.subjectSocial mediaen
dc.subjectMarketing mixen
dc.subjectMarketing strategyen
dc.subjectE-marketingen
dc.subjectCompany Perspectivesen
dc.titleInternet marketing and Social Mediaen
dc.titleΔιαδικτυακό μάρκετινγκ και μέσα κοινωνικής δικτύωσηςel
heal.typebachelorThesis-
heal.type.enBachelor thesisen
heal.generalDescriptionΠτυχιακή εργασίαel
heal.classificationΔιαδικτυακό μάρκετινγκ -- Κοινωνικές πτυχέςel
heal.classificationInternet marketing--Social aspectsen
heal.classificationΔιαδικτυακό μάρκετινγκel
heal.classificationInternet marketingen
heal.classificationΜέσα κοινωνικής δικτύωσηςel
heal.classificationSocial mediaen
heal.identifier.secondary12182-
heal.dateAvailable2024-09-05T21:00:00Z-
heal.languageen-
heal.accessembargo-
heal.recordProviderΣχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Χρηματοοικονομικήςel
heal.publicationDate2020-10-12-
heal.bibliographicCitationΤουρτούρης , Γκιώσης . (2020). Internet marketing and Social Media (Πτυχιακή εργασία). ΔΙΠΑΕ.el
heal.abstractInternet marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi-channel marketing strategy. However, how to apply Internet marketing especially how to utilize it to attract more visitors to a certain website is still a big question for a number of advertisers. Also,social media is a vital channel for marketers nowadays. Customers are more empowered today than ever before and the Internet is accelerating the trend toward greater customer empowerment. This thesis mainly covers the basic knowledge of Internet marketing, how the Internet adapts to the marketing mix, as well as companies’ and consumers’ perspectives in pursuing Internet marketing. Furthermore, the thesis aims to describe the opportunities social media provides in organizational use, as well as, to provide an overview of the current situation of social media in marketing.en
heal.advisorNameΓκιούρης, Θεόδωροςel
heal.committeeMemberNameΓκιούρης, Θεόδωροςel
heal.academicPublisherΣχολή Διοίκησης και Οικονομίας - Τμήμα Λογιστικής και Χρηματοοικονομικήςel
heal.academicPublisherIDihu-
heal.numberOfPages37 σέλ.-
heal.fullTextAvailabilitytrue-
heal.type.elΠροπτυχιακή/Διπλωματική εργασίαel
Appears in Collections:Πτυχιακές Εργασίες

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ΠΤΥΧΙΑΚΗ ΕΡΓΑΣΙΑ. A LINGUSTIC APPROACH TO EMARKETING AND SOCIAL MEDIA (1).pdfΠτυχιακή εργασία 530.26 kBAdobe PDFView/Open



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