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This research, as has already been said, concerns the promotion and visibility of hotels through beauty, health and wellness services that are mostly consumed in the Spas of luxury hotels. In the beginning, there is a mention about the hotel industry in general and especially about the hotel as a tourist product. Through a historical retrospection, the evolution of the hotel industry and its development are mentioned. Then there is the analysis of the concept of the hotel as well as the features contained in this unit of hospitality and the peculiarities it presents. Then, the categories of hotels are listed, while in a separate chapter there is a classification of hotel accommodation with a star system. Continuing the reference to hotels, we talk about the luxury hotels in Greece, their historical evolution, their characteristics and the peculiarities they present. The bibliographic review then focuses on wellness tourism, where the definition of wellness is analyzed, as well as the definition of wellness tourism, while referring to an isolated sub-chapter in the wellness tourism economy. The second part analyzes the answers of the quantitative research as well as the analysis of the qualitative research. At the end of this chapter there are the findings, as emerged from the primary research, and the bibliography and annex with the questionnaires.