Γυναικεία επιχειρηματικότητα και διαδικτυακή διαφήμιση των προϊόντων γυναικείων συνεταιρισμών (Bachelor thesis)

Γιαννακίδου, Δέσποινα/ Μποζίδου, Αικατερίνη


According to the topic that we have chosen “ Female entrepreneurship and Internet advertising,on products of women's companies”, we are going to talk about entrepreneurship and more specifically women's work in women's companies that has gradually been established with great success in the field of entrepreneurship. We are going to analyse the entrepreneurship sectors and legal forms, the impact of Internet on the promotion and advertising of products, the newer models of marketing that are used and the way that this section is influenced .Later we are going to talk about the international bussiness activity and we are going to present the companies of central and west Macedonia. The competitiveness and innovation that in combination with new technology can lead the company to high success rates will be a major part of our analysis. Last but not least we are going to refer the financial crisis and the way that it influences the bussiness activities and the ways that a company uses in order to survive.
Alternative title / Subtitle: Women enterpreneurship and internet advertising of products women cooperatives
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας. Τμήμα Εμπορίας και Διαφήμισης.
Keywords: γυναικεία επιχειρηματικότητα;διαδικτυακή διαφήμιση;προϊόντα γυναικείων συνεταιρισμών;women enterpreneurship;internet advertising;products of women cooperatives
Description: Πτυχιακή εργασία -- Σχολή Διοίκησης και Οικονομίας -- Τμήμα Εμπορίας και Διαφήμισης, 2015 (α/α 6944)
URI: http://195.251.240.227/jspui/handle/123456789/13713
Appears in Collections:(πρωην) Τμήμα Εμπορίας & Διαφήμισης

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