Eureka! Institutional Repository

The spread of the applications of modern information technology is an important factor in shaping the tourism product. The complexity and standardization of production processes travel in connection with the complex structure of the tourism industry, contributed greatly to the creation and development of various reservation systems. Unchained from the above sociological symbolism, tourism product distribution channels are an essential communication median for airlines and the customer and as an actual communication channel of the tourism industry contribute to tourism development and structure of the economy. In this paper we will refer to the major reservation systems and the various services they offer. Afterwards, we will study the role of these systems in the Greek tourist agencies and hotels as well as future developments in the Greek tourism market.