Eureka! Institutional Repository

Public relations and advertising, are essential activities for all businesses that operate in tourism. Public relations help preserve the clients of a hotel while advertising helps attract new customers. This study used the qualitative analysis to elicit useful conclusions on the role of public relations and advertising in tourism market. The interviews took place in December, with 5 Hotels in Thessaloniki and Chalkidiki. The purpose of this paper is to examine how advertising and public relations used from the Greek hotel industry. Tourism businesses surveyed are well aware of the contribution of public relations in the development of an enterprise. However, most do not have specialized departments and usually the marketing department undertakes and public relations. They also recognize the importance of advertising to get new customers. The most important advertising tool is the internet because it is a more economical option and t appeals to a large market. All tourism businesses, invest primarily in Internet advertising and then create partnerships with travel agents.