Information Privacy and Security Considerations in Internet Marketing Research (Conference presentation)

Tsiakis, T./ Kargidis, T./ Belidis, A./ Τσιάκης, Θεοδόσιος/ Καργίδης, Θεόδωρος/ Μπελίδης, Αθανάσιος

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dc.contributor.authorTsiakis, T.en
dc.contributor.authorKargidis, T.en
dc.contributor.authorBelidis, A.en
dc.contributor.otherΤσιάκης, Θεοδόσιοςel
dc.contributor.otherΚαργίδης, Θεόδωροςel
dc.contributor.otherΜπελίδης, Αθανάσιοςel
dc.identifier.citationInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece-
dc.descriptionΆρθρο Συνεδρίου--ΑΤΕΙΘ, 2012-
dc.relation.ispartofInternational Conference on Contemporary Marketing Issues (ICCMI)-
dc.rightsDefault License-
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία-
dc.rightsThis item is probably protected by Copyright Legislation-
dc.subjectInformation Securityen
dc.subjectMarketing Researchen
dc.subjectΑσφάλεια πληροφοριώνel
dc.subjectΈρευνα μάρκετινγκel
dc.titleInformation Privacy and Security Considerations in Internet Marketing Researchen
heal.type.enConference presentationen
heal.recordProviderΣχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεωνel
heal.bibliographicCitationTsiakis, T., Kargidis, T. & Belidis, A., 2012, 'Information Privacy and Security Considerations in Internet Marketing Research', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 481-486.en
heal.abstractUnderstanding and protecting personal privacy in information systems is becoming increasingly critical with widespread use of networked systems and the Internet. Individuals have become more concerned about handling of personal data, secure purchasing patterns and targeted marketing and research. In this regard, the purpose of this study is to examine the effect of privacy and perceived security as means to improve internet marketing processes and research. The current study is designed to research the relationships of closely related terms such as information privacy and security towards internet marketing and research processes. Thus, it aims to add theoretical and managerial insights in helping understand how an internet retailer can boost business and consumer satisfaction by an increased level of privacy and trust via internet marketing practices.en
heal.publisherAlexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketingen
heal.publisherBucks New Universityen
heal.conferenceNameInternational Conference on Contemporary Marketing Issues (ICCMI)en
heal.conferenceItemTypefull paper-
heal.type.elΔημοσίευση σε συνέδριοel
Appears in Collections:ICCMI (2012)

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