Eureka! Institutional Repository

This project on Environmental certification and the Eco-label is intended to answer some basic questions about what exactly is the European Eco-label but also to show in detail how an accommodation is certified environmentally. At the same time, resulting firm conclusions about the current situation in Greece regarding the hotels which have adopted the eco-label and implementation of "green" practices through primary research conducted in a wide range of tourist accommodation, each with different characteristics. The answers of the questionnaires, therefore, reveal that the European Eco-label provides a unique opportunity to meet the expectations of customers with increased environmental awareness and hoteliers realize this. However, probably the cost prevents them from adopting the European Eco-label and confines themselves to applying some green tactics. In conclusion, scientific articles and electronic sources combined with primary research show us that the Eco-label at a hotel, bring a large number of advantages in the business relating to the renown over the other tourist accommodation, from the environmentally conscious tourists, and the fact that each accommodation, which is labeled the daisy, can use this award as a marketing tool.