The Adoption and Selection Process of CRM Software: A Review of the Literature (Conference presentation)
Stefanou, C.J./ Athanasaki, M.T./ Στεφάνου, Χ./ Αθανασάκη, Μ.Τ
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Keywords: | Customer Relationship Management (CRM);Information Technology (IT) Adoption;CRM influential factors;Literature review;Διαχείριση πελατειακών σχέσεων;Τεχνολογία των πληροφοριών;CRM σημαίνοντες παράγοντες;Λογοτεχνική κριτική |
| Citation: | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece |
| Description: | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/1241 |
| Publisher: | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing |
| Item type: | conferenceItem |
| Submission Date: | 2016-06-01T19:48:39Z |
| Item access scheme: | free |
| Institution and School/Department of submitter: | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων |
| Publication date: | 2012-06 |
| Bibliographic citation: | Stefanou, C.J. &Athanasaki, M.T., 2012, 'The Adoption and Selection Process of CRM Software: A Review of the Literature', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 390-399. |
| Publisher: | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing |
| Conference name: | International Conference on Contemporary Marketing Issues (ICCMI) |
| Type of the conference item: | full paper |
| Appears in Collections: | ICCMI (2012) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Stefanou_Athanasaki_The_Adoption_and_Selection_Process.pdf | 433.31 kB | Adobe PDF | View/Open |
Please use this identifier to cite or link to this item:
This item is a favorite for 0 people.
http://195.251.240.227/jspui/handle/123456789/1241
This item is licensed under a Creative Commons License
