The Adoption and Selection Process of CRM Software: A Review of the Literature (Conference presentation)
Stefanou, C.J./ Athanasaki, M.T./ Στεφάνου, Χ./ Αθανασάκη, Μ.Τ
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Stefanou, C.J. | en |
| dc.contributor.author | Athanasaki, M.T. | en |
| dc.contributor.other | Στεφάνου, Χ. | el |
| dc.contributor.other | Αθανασάκη, Μ.Τ | el |
| dc.date.accessioned | 2016-06-01T19:47:39Z | - |
| dc.date.available | 2016-06-01T19:47:39Z | - |
| dc.identifier.citation | International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece | - |
| dc.identifier.uri | http://195.251.240.227/jspui/handle/123456789/1241 | - |
| dc.description | Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012 | - |
| dc.format.extent | 433Κb | - |
| dc.relation.ispartof | International Conference on Contemporary Marketing Issues (ICCMI) | - |
| dc.rights | Default License | - |
| dc.rights | Το τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία | - |
| dc.rights | This item is probably protected by Copyright Legislation | - |
| dc.source.uri | http://195.251.240.227/jspui/handle/123456789/1176 | - |
| dc.source.uri | http://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf | - |
| dc.subject | Customer Relationship Management (CRM) | en |
| dc.subject | Information Technology (IT) Adoption | en |
| dc.subject | CRM influential factors | en |
| dc.subject | Literature review | en |
| dc.subject | Διαχείριση πελατειακών σχέσεων | el |
| dc.subject | Τεχνολογία των πληροφοριών | el |
| dc.subject | CRM σημαίνοντες παράγοντες | el |
| dc.subject | Λογοτεχνική κριτική | el |
| dc.title | The Adoption and Selection Process of CRM Software: A Review of the Literature | en |
| heal.type | conferenceItem | - |
| heal.type.en | Conference presentation | en |
| heal.dateAvailable | 2016-06-01T19:48:39Z | - |
| heal.access | free | - |
| heal.recordProvider | Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων | el |
| heal.publicationDate | 2012-06 | - |
| heal.bibliographicCitation | Stefanou, C.J. &Athanasaki, M.T., 2012, 'The Adoption and Selection Process of CRM Software: A Review of the Literature', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 390-399. | - |
| heal.publisher | Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing | en |
| heal.fullTextAvailability | true | - |
| heal.conferenceName | International Conference on Contemporary Marketing Issues (ICCMI) | en |
| heal.conferenceItemType | full paper | - |
| heal.type.el | Δημοσίευση σε συνέδριο | el |
| Appears in Collections: | ICCMI (2012) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Stefanou_Athanasaki_The_Adoption_and_Selection_Process.pdf | 433.31 kB | Adobe PDF | View/Open |
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