Beyond Material Possessions: The Emergence of Extended Self in Experiential Settings - Insights From Toulouse Lautrec Consumption (Conference presentation)

Stavraki, G./ Plakoyiannaki, E./ Σταυράκη, Γ./ Πλακογιαννάκη, Ε.


The current research investigates consumers’ self extension and emergent identity through the lenses of the multidimensional self concept theory. The notion of emergent identity is largely context-embedded and suggests that consumers’ self identities are (re)-affirmed through experiences that individuals’ live in a certain context. Following a phenomenological approach, this article unravels the pathways by which visitors extended and attached themselves in Lautrec’s museum experience. The current study highlights the importance of fit and conflict occurrences in self extension, which have rarely been discussed in consumer behaviour literature.
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Keywords: Museum experience;Αttachment;Self extension;Shadow;Phenomenology;Μουσειακή εμπειρία;Επέκταση εαυτού;Σκιά;Φαινομενολογία
Citation: International Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece
Description: Άρθρο Συνεδρίου--ΑΤΕΙΘ, 2012
URI: http://195.251.240.227/jspui/handle/123456789/1231
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Bucks New University
Item type: conferenceItem
Submission Date: 2016-05-31T17:22:20Z
Item language: en
Item access scheme: free
Institution and School/Department of submitter: Σχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεων
Publication date: 2012-06
Bibliographic citation: Stavraki, G. & Stavraki, G., 2012, 'Beyond Material Possessions: The Emergence of Extended Self in Experiential Settings - Insights From Toulouse Lautrec Consumption', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 323-328.
Abstract: The current research investigates consumers’ self extension and emergent identity through the lenses of the multidimensional self concept theory. The notion of emergent identity is largely context-embedded and suggests that consumers’ self identities are (re)-affirmed through experiences that individuals’ live in a certain context. Following a phenomenological approach, this article unravels the pathways by which visitors extended and attached themselves in Lautrec’s museum experience. The current study highlights the importance of fit and conflict occurrences in self extension, which have rarely been discussed in consumer behaviour literature.
Publisher: Alexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketing
Bucks New University
Conference name: International Conference on Contemporary Marketing Issues (ICCMI)
Type of the conference item: full paper
Appears in Collections:ICCMI (2012)

Files in This Item:
File Description SizeFormat 
Stavraki_Plakoyiannaki_Beyond_Material_Possessions_The_Emergence.pdf519.09 kBAdobe PDFView/Open



 Please use this identifier to cite or link to this item:
http://195.251.240.227/jspui/handle/123456789/1231
  This item is a favorite for 0 people.

This item is licensed under a Creative Commons License Creative Commons