Eureka! Institutional Repository

The present study is written by the student Chatzidafnis Aristeidis. The purpose of the study is to investigate the behavior of the consumers, regarding their disappointment of a food product. More precisely, the aim is to record and study the behavior of the consumers, concerning their disappointment of a food and how to express their complaints. The study consists of two main parts: the secondary and the primordial research. The secondary research was conducted using references from literature; thesis, as well as web pages. Regarding the primordial research, a questionnaire was created and the responses were collected using the method of random sampling. The sample size was equal to 83 persons, in a period of 2 months. The results show that the majority of the asked consumers are not disappointed of a kind of food, during the last period. However, some disappointed existed, mainly because of the taste of a food. Most of them, discussed about their experience with friends and they decided neither to use again the specific product, nor to visit the store for once more. Additionally, when the people were asked about their reaction in a future case, the majority of them stated that it is possible to discuss about it with their friends and not to buy again the particular product. Last but not least, the majority of the asked persons believe that, through internet, is very simple and easy to express their complaints.