Family Firms: Going Global Through a Digital Entry Mode (Conference presentation)

Plakoyiannaki, E./ Kampouri, A./ Stavraki, G./ Kotzaivazoglou, I./ Κοτζαιβαζόγλου, Ι./ Πλακογιαννάκη, Ε./ Καμπούρη, Α./ Σταυράκη, Γ.


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dc.contributor.authorPlakoyiannaki, E.en
dc.contributor.authorKampouri, A.en
dc.contributor.authorStavraki, G.en
dc.contributor.authorKotzaivazoglou, I.en
dc.contributor.authorΚοτζαιβαζόγλου, Ι.-
dc.contributor.otherΠλακογιαννάκη, Ε.el
dc.contributor.otherΚαμπούρη, Α.el
dc.contributor.otherΣταυράκη, Γ.el
dc.date.accessioned2016-05-30T09:51:13Z-
dc.date.available2016-05-30T09:51:13Z-
dc.identifier.citationInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece-
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/1215-
dc.descriptionΆρθρο Συνεδρίου--ΑΤΕΙΘ, 2012-
dc.relation.ispartofInternational Conference on Contemporary Marketing Issues (ICCMI)-
dc.rightsDefault License-
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσία-
dc.rightsThis item is probably protected by Copyright Legislation-
dc.source.urihttp://195.251.240.227/jspui/handle/123456789/1176-
dc.source.urihttp://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf-
dc.subjecte-born global family firmen
dc.subjectfamily firm internationalizationen
dc.subjectcase studyen
dc.subjectdigital entry modeen
dc.subjectΔιεθνοποίηση οικογενειακής επιχείρησηςel
dc.subjectΜελέτη περίπτωσηςel
dc.subjectΨηφιοποίησηel
dc.titleFamily Firms: Going Global Through a Digital Entry Modeen
heal.typeconferenceItem-
heal.type.enConference presentationen
heal.dateAvailable2016-05-30T09:52:13Z-
heal.languageen-
heal.accessfree-
heal.recordProviderΣχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεωνel
heal.publicationDate2012-06-
heal.bibliographicCitationPlakoyiannaki, E.. Kampouri, A.Stavraki, G.Kotzaivazoglou, I., 2012, 'Family Firms: Going Global Through a Digital Entry Mode', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 226-231en
heal.abstractOur study contributes to the emerging literature stream of family business internationalization. Its purpose is twofold 1) to provide empirical evidence on the facilitators and obstacles of family firm internationalization, and 2) to understand the use of different internationalization pathways and entry modes in the internationalization of family firms. In doing so, we employ a multiple case study design that draws on various sources of data and examines 8 Greek companies in the apiculture sector. Our case study evidence fleshes out the concept of the “e-born global family firm”. This firm is distinct from the traditional “born global” firm, in that it intensively uses digital media in order to internationalize from its inception. It is versatile towards identifying opportunities and heavily relies on new technologies in order to reduce information asymmetries in foreign markets. Our cases brings to the fore the existence of a different mode of internationalization that we label as the “digital entry mode”, which allowed the investigated firms to achieve a speedy entry to foreign markets and compete in geographically distant markets in a manner limited discussed in the extant literature.en
heal.publisherBucks New Universityen
heal.publisherAlexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketingen
heal.fullTextAvailabilitytrue-
heal.conferenceNameInternational Conference on Contemporary Marketing Issues (ICCMI)en
heal.conferenceItemTypefull paper-
heal.type.elΔημοσίευση σε συνέδριοel
Appears in Collections:ICCMI (2012)

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