A Compilation and Review of Values Driving Food Choice (Conference presentation)

Sapountzis, N/ Gounas, A/ Γούνας, Α/ Σαπουντζής, Νίκος/ Γουνάς, Α


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dc.contributor.authorSapountzis, Nen
dc.contributor.authorGounas, Aen
dc.contributor.otherΓούνας, Α-
dc.contributor.otherΣαπουντζής, Νίκος-
dc.contributor.otherΓουνάς, Α-
dc.date.accessioned2016-05-24T15:07:12Z-
dc.date.available2016-05-24T15:07:12Z-
dc.identifier.citationInternational Conference on Contemporary Marketing Issues (ICCMI) 13 – 15 June 2012 Thessaloniki, Greece-
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/1185-
dc.descriptionΆρθρο Συνεδρίου--ΑΤΕΙΘ, 2012-
dc.format.extent453Kb-
dc.relation.ispartofInternational Conference on Contemporary Marketing Issues (ICCMI)-
dc.rightsDefault License-
dc.rightsThis item is probably protected by Copyright Legislationen
dc.rightsΤο τεκμήριο πιθανώς υπόκειται σε σχετική με τα Πνευματικά Δικαιώματα νομοθεσίαel
dc.source.urihttp://195.251.240.227/jspui/handle/123456789/1176-
dc.source.urihttp://www.mba.teithe.gr/wp-content/uploads/courses/ICCMI2012CONFERENCEPROCEEDINGS.pdf-
dc.subjectValuesen
dc.subjectConsumer behaviouren
dc.subjectFood preferencesen
dc.subjectAttitudesen
dc.subjectOrganic fooden
dc.subjectΑξίεςel
dc.subjectΣυμπεριφορά καταναλωτήel
dc.subjectΔιατροφικές Προτιμήσειςel
dc.subjectΟργανικά Τρόφιμαel
dc.titleA Compilation and Review of Values Driving Food Choiceen
heal.typeconferenceItem-
heal.type.enConference presentationen
heal.dateAvailable2016-05-24T15:08:12Z-
heal.languageen-
heal.accessfree-
heal.recordProviderΣχολή Διοίκησης και Οικονομίας / Τμήμα Διοίκησης Επιχειρήσεωνel
heal.publicationDate2012-06-
heal.bibliographicCitationSapountzis, N. & Gounas, A., 2012, 'A Compilation and Review of Values Driving Food Choice', ICCMI, 13 – 15 June 2012 Thessaloniki, Greece, Alexander Technological Educational Institute (ATEI) of Thessaloniki, Thessaloniki, pp. 30-35.en
heal.abstractThe concept of value is central to consumer decision making. This literature review reports the results of published researches performed to determine the influences of value patterns on the food related behaviour. It addresses which specific values play a role in predicting consumer’s behaviour toward food preferences. The central question is whether this behaviour is influenced by specific values. We identify several themes that reflect the various rationales used by consumers when deciding to purchase food. These data provide strong support for the fact that value orientations are important factors in influencing food consumption behaviour. They imply a meaningful relationship between specific values and food-related choices, and suggest that values might play a role in explaining consumption toward food products. The food industries must better understand the variety of values consumers hold regarding food. We conclude with suggestions for further research.-
heal.publisherBucks New Universityen
heal.publisherAlexander Technological Educational Institute (ATEI) of Thessaloniki, Department of Marketingen
heal.fullTextAvailabilitytrue-
heal.conferenceNameInternational Conference on Contemporary Marketing Issues (ICCMI)en
heal.conferenceItemTypefull paper-
heal.type.elΔημοσίευση σε συνέδριοel
Appears in Collections:ICCMI (2012)

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