Βιώσιμη τουριστική ανάπτυξη στην πόλη του Πειραιά (Bachelor thesis)

Οσσάφι, Όλσον/ Τσαγανίδη, Δάφνη


Growth sustainability has emerged as an important issue in the global economy, as the concept of growth is not meant to be one-dimensional, such as GDP growth, but includes many axes, such as the natural environment and society. In this context, tourism is geared towards achieving characteristics of sustainability, by respecting the ecosystem, spreading the economic benefits to local communities and highlighting the cultural, social and other special characteristics of each region. Based on the above, the present study examines the emergence of the city of Piraeus as a viable tourist destination. Piraeus has unique features that can enable the achievement of sustainable tourism development, both in economic, environmental and social terms. However, to achieve this goal it is necessary for the city to develop a strategic plan that takes into account all the parameters of the external and internal environment. The study outlines the axes that will allow the development of sustainable tourism in the city of Piraeus, as expressed by the views of the tourists themselves. Specifically, a primary quantitative survey is being carried out to determine whether Piraeus is attractive as a destination for sustainable tourism development, to illustrate whether tourists engage in activities that enhance and support sustainable tourism development and which axes should be given emphasis by competent Authorities and bodies to enhance Piraeus' profile as a destination for sustainable tourism development. The main conclusion of the work is that Piraeus can become a viable tourist destination as long as there is a strategic plan, aiming at providing information on the characteristics of the city and the variety of activities it offers and also improving in areas such as access, environmental protection and cleanliness
Institution and School/Department of submitter: Τμήμα Εμπορίας και Διαφήμισης
Keywords: Πειραιάς;βιώσιμη τουριστική ανάπτυξη;βιώσιμος τουρισμός;Piraeus;sustainable tourism development;sustainable tourism
Description: Πτυχιακή εργασία--ΣΔΟ-Τμήμα Εμπορίας και Διαφήμισης, 2018—9823
URI: http://195.251.240.227/jspui/handle/123456789/11633
Appears in Collections:(πρωην) Τμήμα Εμπορίας & Διαφήμισης

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