Eureka! Institutional Repository

The purpose of this study is to upgrade and modernize from 3* to 5* hotel SAN AGOSTINO in Velika of Messinia. In this particular project evaluated the business plan, the financial data, as well as the viability of this hotel complex. Numerous data from primary and secondary sources were used to achieve the goal. This work was carried out in the context of the integration of the project into the provisions of Development Law 4399/2016. It was necessary to study the theory that is related to the elaboration of a business plan as well as the analysis of the financial data of the company, the requirements and the specifications of the specific development law. Also used architectural and civil engineering knowledge for the construction component so that the study is based on real facts. The main findings of this research show that the hotel needs modernization and refurbishment to create a more competitive product. The changes that will be made will help to increase the turnover, but also the profit of the company. In addition, a feasibility study and a market survey have been carried out to search for the new markets targeted by the business. Finally, all the costs and financial details of the company are thoroughly analyzed in order to implement a proper strategy that will lead to the profitability and viability of the hotel unit. The most important contribution of this study is the implementation of benchmarking, empirical analysis, as well as economic analysis-assessment based on real market data, which leads to the hotel's viability. Based on the findings of the survey, the unit's viability is revealed. The presentation of the investment plan, the elements of the company's business activity, and the assumptions made in the forecasts of the next decade, enable the businessman-investor to have a full picture of the investment and return of his capital. This study is a tool in the investor's decision to proceed or not in the implementation of the project