Το χάσμα μεταξύ τριτοβάθμιας εκπαίδευσης και αγορά εργασίας : η οπτική του μάρκετινγκ

Abstract

This study explores the gap between higher education and labor market dimension of the current and proposed a strategy of tackling, from the perspective of marketing. Initially, there is a literature review, attempting to capture the situation in higher education, the labor market in the current economic climate and the form of the gap test.Formulated a proposal marketing strategy to improve alumni support structures and the applicant to reduce the transition period and the job satisfaction of their expectations, as well as actions that will serve this objective.