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Author
3
Kalafatis, S.
3
Kotzaivazoglou, I.
3
Stefanou, C.J.
2
Assimakopoulos, C.
2
Athanasaki, M.T.
2
Avdimiotis, S.
2
Drossos, D.
2
Kargidis, T.
2
Lim, W.M.
2
Mahajan, R.
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10
Συμπεριφορά καταναλωτή
8
Consumer behaviour
7
Marketing
6
Greece
5
Advertising
5
Ελλάδα
5
Μάρκετινγκ
4
Tourism
4
Διαφημίζω
4
Μέσα κοινωνικής δικτύωσης
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Date
102
2012
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Βιβλιοθήκη ΑΤΕΙΘ
Διοικητικά έγγραφα ΑΤΕΙΘ
Εκδηλώσεις – Δραστηριότητες
Εκδόσεις ΑΤΕΙΘ
Επιτροπή Ερευνών ΑΤΕΙΘ
Παραρτήματα
Σχολή Γεωτεχνικών Επιστημών
Σχολή Διοίκησης & Οικονομίας (ΣΔΟ)
Σχολή Επαγγελμάτων Υγείας & Πρόνοιας (ΣΕΥΠ)
Σχολή Επιστημών Υγείας
Σχολή Κοινωνικών Επιστημών
Σχολή Μηχανικών
Σχολή Οικονομίας & Διοίκησης
Σχολή Τεχνολογικών Εφαρμογών (ΣΤΕΦ)
Σχολή Τεχνολόγων Γεωπόνων και Τεχνολογίας Τροφίμων και Διατροφής (ΣΤΕΓ- ΣΤΕΤΡΟΔ)
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The Effects of Music on Customer Behaviour and Satisfaction in the Region of Larissa- The Cases of Two Coffee Bars (Conference presentation)
Explorative Data Analysis and Knowledge Modeling Methods for Marketing Decision Support Applied in the Tourist Sector (Conference presentation)
Promoting Ethical Actions against Unethical Hotels (Conference presentation)
Arab Consumer Attitudes towards International Marketing as a Result of the Ongoing Arab Spring: A Systematic Literature Review (Conference presentation)
Communication Budget Allocation in the Greek Food Industry (Conference presentation)
Teenagers and Social Media: The Effect of Personality, Brand Loyalty and Peer Group Pressure (Conference presentation)
The Effects of the Environment on Public Relations and Advertising as Key Elements of Promotion Strategy in the Marketing Efforts (Conference presentation)
Factors of Creativity in Marketing Agencies (Conference presentation)
Innovative Marketing Decisions for Business Success (Conference presentation)
Response to a PR Crisis in the Age of Social Media: a Case Study Approach (Conference presentation)