The impact of economic crisis on tourism and hospitality : results from a study in Greece

Abstract

The hospitality and tourism sector is experiencing numerous

challenges as a result of the global economic crisis. After a

significant contraction in 2009, tourism rebounded strongly in

2010 and in 2011 the international tourist arrivals and receipts

are projected to increase substantially. The hospitality

industry is expected to show a sustained recovery in 2012. The

crisis has particularly strong impact and negative consequences

in Greece. The country is undergoing a serious political crisis,

as well, and it seems that the forthcoming elections are the

only solution for the restoration of stability and social peace.

In addition, tourism can be the driving force behind Greece’s

economic recovery. However, for its achievement the country’s

policy makers should take several measures towards restructuring

and improving the sector. These measures include: enhancement of

alternative forms of tourism; environmental protection; creation

of quality infrastructure; and boost of competitiveness through

a tourism product that offers value for money.