The adoption and selection process of CRM software : a review of the literature
Stefanou, Constantinos/ Athanasaki, Marilena/ Αθανασάκη, Μαριλένα/ Στεφάνου, Κωνσταντίνος
| Institution and School/Department of submitter: | ΤΕΙ Θεσσαλονίκης |
| Issue Date: | 2012 |
| Publisher: | ICCMI |
| Citation: | International Conference on Contemporary Marketing Issues, Thessaloniki, Greece, 2012 Stefanou, C. (2012). The adoption and selection process of CRM software: a review of the literature. Πρακτικά συνεδρίου από 2ο International conference on contemporary marketing issues που διεξήχθη σε Thessaloniki, Greece. Φορέας διεξαγωγής ICCMI. [χ.τ.]: ICCMI. |
| Description: | Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Λογιστικής, 2012 |
| URI: | http://195.251.240.227/jspui/handle/123456789/5411 |
| Appears in Collections: | Δημοσιεύσεις σε Περιοδικά |
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