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Eureka! Institutional Repository
Eureka! Institutional Repository
Σχολή Διοίκησης & Οικονομίας (ΣΔΟ)
Τμήμα Διοίκησης Επιχειρήσεων
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Author
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Assimakopoulos, Costas
2
Papaioannou, Eugenia
1
Georgiadis, Christos
1
Sotiriadis, Marios
1
Stafyla, Amalia
1
Stefanou, Constantinos
Subject
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5 Stars hotels
1
CRM
1
CRM systems
1
Customer relations
1
Customer satisfaction
1
E-CRM features
1
Hotels
1
Internet e-commerce
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Knowledge management
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Marketing communication
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2010 - 2015
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2003 - 2009
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Σχολή Διοίκησης & Οικονομίας (ΣΔΟ)
Τμήμα Διοίκησης Επιχειρήσεων
Δημοσιεύσεις ΕΠ
Δημοσιεύσεις σε Περιοδικά
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CRM systems employed in the hotel sector : a case of a Greek 5 stars hotel
CRM and Customer-centric Knowledge Management : An Empirical Research
Investigating websites’ e-CRM features in building customer relationships : evidence from Greece