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Σχολή Διοίκησης & Οικονομίας (ΣΔΟ)
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Author
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Sigala, Marianna
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Lymperopoulos, Constantinos
Subject
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Tourism--Economic aspects
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Τουρισμός--Οικονομικές απόψεις
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Wine tourism--Marketing
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Οινοτουρισμός--Μάρκετινγκ
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Brand preferences
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Product choice
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Tourists--Research--Greece
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Travel industry
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Wineries
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Results 1-9 of 9 (Search time: 0.005 seconds).
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Identifying the positive effects of wine tourism: Experience on wine brands and behavioral intentions
Proposing an adapted service quality measurement scale for winery visitation experience
Targeting strategies for the wine-tourism market
A review of wine-tourism research from 1995-2010 : Analysis of 111 contributions
Tourism organisations responding to major strategic challenges : Targeting the senior tourists' segment
Investigating the effects of consumer experience tourism on brand equity and market outcomes : an application in the wine industry
Investigating differences between domestic and international winery visitors in Greece
Linking service quality at the cellar door with brand equity building
Segmenting wine tourists on the basis of involvement with wine