Military service, destination image and repeat visitation on a Greek border island

Christou, Evangelos/ Bonarou, Christina/ Dermetzopoulos, Athanasios/ Δερμετζόπουλος, Αθανάσιος/ Μπονάρου, Χριστίνα/ Χρήστου, Ευάγγελος


Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Keywords: Μάρκετινγκ προορισμού;Destination marketing;Τουριστικός προορισμός;Tourist destination
Issue Date: 10-Jun-2009
Publisher: University of the Aegean
Citation: Journal: TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism, vol. 4, no. 3, 2009
Bonarou, C., Christou, E. & Dermetzopoulos, A. (2009). Military Service, Destination Image and Repeat Visitation on a Greek Border Island. TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism. 4(3):63-84.
Abstract: The obligatory military service for adult Greek male citizens creates a particular form of domestic “tourism”, although the members of the Armed Forces are not officially included in tourism statistics. Aim of this paper that takes as a case study the Greek border island of Samothrace in the Northern Aegean is to discuss how the so-called here “army tourism” could be used to develop a competitive advantage for the destination. A structured questionnaire method has been used in order to a) identify aspects of the soldiers’ “tourist” behaviour, b) evaluate destination image from the soldiers’ point of view, c) find out whether the soldiers wish to return as tourists to the island or not and underline the reasons leading to this decision and finally d) analyze the soldiers’ word-of-mouth
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2009
URI: http://195.251.240.227/jspui/handle/123456789/4681
ISSN: 1790-8418
Other Identifiers: http://mpra.ub.uni-muenchen.de/25354/
Item type: other
Submission Date: 2018-02-27T18:19:49Z
Item language: el
Item access scheme: free
Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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