Do beliefs affect customers’ intentions to choose green hotels?

Delistavrou, Antonia/ Tilikidou, Irene/ Τηλικίδου, Ειρήνη/ Δελησταύρου, Αντωνία


Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Keywords: Consumer research;Έρευνα καταναλωτών;Consumer attitudes;Καταναλωτικές τάσεις;Marketing--Environmental aspects;Μάρκετινγκ--Περιβαλλοντικές απόψεις;Ecological marketing;Οικολογικό μάρκετινγκ
Issue Date: 2014
Citation: Tilikidou, I. & Delistaurou, A. (2014). Do beliefs affect customers’ intentions to choose green hotels?. International Journal on Strategic Innovative Marketing. 1:1.
Journal: International Journal on Strategic Innovative Marketing, vol. 1, 2014
Abstract: Presents an effort to understand the formulation of future lodging customers’ intentions to choose Green Hotels. The study focused on the examination of beliefs’ impact on intentions. Results might be found useful among managers of green hotels or hotels, which would decide to “go green”. Future lodging customers were found to believe that staying at a Green Hotel makes them more environmentally scrupulous and socially responsible while enjoying healthy hotel premises and food. On the other hand, respondents seem rather cautious whether they would be able to find easily a Green Hotel at a convenient location and price. In overall, specific beliefs concerning green hotels were found to be able to influence travellers’ intentions to stay at a Green Hotel, at a moderate level, while beliefs are able to predict 21.9% of the variance in intentions. Better educated consumers expressed the highest level of intentions. Clustering indicated three segments of customers. The most promising one was named “Willing” and counted for 34.19% of the sample.
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2014
URI: http://195.251.240.227/jspui/handle/123456789/4656
ISSN: 2241-8407
Other Identifiers: 10.15556/IJSIM.01.01.005
Item type: other
Submission Date: 2018-02-27T18:19:46Z
Item language: el
Item access scheme: free
Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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