The ecological consumer behaviours in Greece : ten years of research

Tilikidou, Irene/ Delistavrou, Antonia/ Τηλικίδου, Ειρήνη/ Δελησταύρου, Αντωνία


Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Keywords: Environmental quality--Psychological aspects;Περιβαλλοντική ποιότητα--Ψυχολογικές απόψεις;Ecological accountability;Οικολογική συνείδηση;Ecological marketing;Οικολογικό μάρκετινγκ;Environmental behavior;Περιβαλλοντική συμπεριφορά
Issue Date: Aug-2007
Publisher: NHIBE
Citation: Tilikidou, I. and Delistavrou, A. (2007) The ecological consumer behaviours in greece : ten years of research. in International Conference. Rhodes, 3018th to 31th August 2007.
International Conference, Rhodes, 2007
Abstract: This paper focuses on the examination of the Ecologically Conscious Consumer Behaviour (ECCB) in Greece. Following a combinatorial topology approach, the data of ten years of persistent research studies are further analysed and discussed upon. In overall the findings indicated that the three types of the ECCB, namely the Pro-environmental Purchasing Behaviour (PPB), the Pro-environmental Post-purchasing (PPostPB) Behaviour and the Pro-environmental Activities (PA) are inter-related. Thus, it was concluded that the same people are more or less simultaneously engaged in all pro-environmental behaviours. Pro-environmental purchasers are at the same time recyclers and activists to an extent. It was also found that these behaviours (PPB, PPostPB, PA) are influenced by certain demographical, cognitive, attitudinal and psychographic factors. Greek Ecologically Conscious Consumers (ECCs) were found to be well educated people, who hold relatively high incomes. Evidence has been found too that general environmental knowledge - containing difficult scientific expressions - is not able to describe ECCs, while on the contrary specific environmental knowledge - that focuses on every-day consumers’ activities - is. Also, it has been indicated that general positive environmental attitudes is not a very valid factor to describe pro-environmental behaviours, while a more accurate path to follow is to concentrate upon which negative attitudes formulate the consumers’ environmental unconcern and inhibit their pro-environmental behavioural changes. Further psychographic evidence revealed that Greek ECCs are people with strong social values, who are not that bound with material possessions, who are interested in politics and feel capable of shaping social circumstances rather than being shaped by them. The overall so far picture and the limitations of our ten years of research are also discussed in this paper, while future research directions and implications to the public policy and business are suggested.
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2007
URI: http://195.251.240.227/jspui/handle/123456789/4597
Item type: other
Submission Date: 2018-02-27T18:19:34Z
Item language: el
Item access scheme: free
Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

Files in This Item:
File Description SizeFormat 
Tilikidou_Delistaurou_The_Ecological_Consumer.pdf232.54 kBAdobe PDFView/Open



 Please use this identifier to cite or link to this item:
http://195.251.240.227/jspui/handle/123456789/4597
  This item is a favorite for 0 people.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.