Customers’ ethical behaviour towards hotels

Tilikidou, Irene/ Delistavrou, Antonia/ Sapountzis, Nikolaos/ Δελησταύρου, Αντωνία/ Τηλικίδου, Ειρήνη/ Σαπουντζής, Νικόλαος


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dc.contributor.authorTilikidou, Ireneel
dc.contributor.authorDelistavrou, Antoniael
dc.contributor.authorSapountzis, Nikolaosel
dc.contributor.otherΔελησταύρου, Αντωνίαel
dc.contributor.otherΤηλικίδου, Ειρήνηel
dc.contributor.otherΣαπουντζής, Νικόλαοςel
dc.date.accessioned2015-06-25T10:18:52Zel
dc.date.accessioned2018-02-27T18:18:32Z-
dc.date.available2015-06-25T10:18:52Zel
dc.date.available2018-02-27T18:18:32Z-
dc.date.issued2014el
dc.identifierhttp://ad2.teikav.edu.gr/ebeec/ebeec2013/documents/EBEEC_2013_Proceedings.pdfel
dc.identifierhttp://www.sciencedirect.com/science/article/pii/S2212567114000446el
dc.identifier.citationThe Economies of Balkan and Eastern Europe Countries in the changed World,Istanbul, Turkey , 2013 ,el
dc.identifier.citationTilikidou, I., Delistaurou, A. & Sapountzis, N. (2014). The Economies of Balkan and Eastern Europe Countries in the Changed World. Procedia Economics and Finance. 9:1-538.el
dc.identifier.issn2212-5671el
dc.identifier.urihttp://195.251.240.227/jspui/handle/123456789/4587-
dc.descriptionΔημοσιεύσεις μελών--ΣΔΟ-- Τμήμα εμπορίας και Διαφήμισης,2014el
dc.description.abstractThis study is an exploratory research effort to understand hotel future customers’ intentions to adopt and perform the three types of ethical tourism, namely positive, negative and discursive types. There has been scant research, so far, with regards to ethical behaviour in the tourism sector. In addition there are considerable voids with reference to the factors that are able to affect this type of behaviour. However, in Greece there is already a considerable number of hotels, which have obtained the Green Key certificate. Their managers do need and seek for the most optimum marketing channels to promote their competitive advantages. The present study aimed to offer a somewhat better understanding of future travellers’ intentions to adopt ethical consumption when travelling. Intentions of future travellers to search, plan and actually visit a green hotel was examined. The examination included also consumers’ willingness to participate in a boycotting against an unethical hotel and further spread their word against unethical hotel practices through discursive activities, such as petitions gathering, taking part in protest events etc. In addition, it was aimed to investigate the impact of attitudes and demographics on customers’ intentions to adopt and perform the above mentioned ethical behaviours. With reference to intentions to stay at a green hotel, it was found that potential travellers seem more agreeable to express their willingness to stay at a green hotel than to plan or make an actual effort to do so. The usual in consumer behaviour gap between intentions and actual behaviour was established here once more. It was also found that travellers are very much willing to participate in a hotel boycotting in cases that the hotel under boycotting has been demonstrably reported for safety and hygiene scandals, child labour, cruelty towards animals and particularly barbaric exploitation of their employees. On the contrary, consumers were not found equally willing to participate in discursive activities against unethical hotels. In fact, all they were found to do is to discuss with their friends the possibility of getting engaged in a hotel boycotting. The results also indicated that better educated consumers expressed higher level of intentions to stay at a green hotel, to boycott and discursively act against an unethical hotel, than their counterparts did. Women were found more likely to participate in a hotel’s boycotting and consumers of 35-44 years of age were found more likely to enhance discursive activities. Attitudes that concern green hotels seem to be able to influence moderately travellers’ intentions to stay at a green hotel. Intentions are mostly effected by those attitudes that concern consumers’ feelings that staying at a green hotel is favourable and desirable. Attitudes in overall were found to be more able to influence consumers’ willingness to stay at a green hotel than their actual plans or efforts to do so. Attitudes seem to be able, to a lesser extent, to influence consumers’ intentions to get involved in boycotting and discursive activities. These findings, if studied carefully, might very well be found useful to marketing management strategies in cases of green hotels or hotels, which would decide to “go green” in the future. The Green Key certification should become one of criteria used in searching and locating hotels either through internet or the agencies. In addition, enthusiastic testimonials of past customers might very well be incorporated in the communication campaigns of the green hotels.el
dc.format.extent430Kbel
dc.language.isoenel
dc.publisherElsevierel
dc.relation.ispartof5th International Conferenceel
dc.rightsΑναφορά Δημιουργού-Μη Εμπορική Χρήση-Παρόμοια Διανομή 3.0 Ελλάδαel
dc.rightsAttribution-NonCommercial-ShareAlike 3.0 Greeceel
dc.source.urihttp://ad2.teikav.edu.gr/ebeec/ebeec2013/el
dc.subjectConsumer boycottsel
dc.subjectΚαταναλωτικές τάσειςel
dc.subjectConsumer attitudesel
dc.subjectΟικολογικό μάρκετινγκel
dc.subjectEcological marketingel
dc.subjectΗθικός τουρισμόςel
dc.subjectEthical tourismel
dc.subjectΚαταναλωτικό μποϋκοτάζel
dc.subjectGreen hotelsel
dc.subjectΠράσινα ξενοδοχείαel
dc.subject.lcshConsumers--Attitudes--Research--Greeceel
dc.subject.lcshΒιομηχανίες φιλοξενίας--Ηθικές και δεοντολογικές απόψειςel
dc.subject.lcshHospitality industry--Moral and ethical aspectsel
dc.subject.lcshΚαταναλωτές--Τάσεις--Έρευνα--Ελλάδαel
dc.subject.lcshGreen marketingel
dc.subject.lcshΜποϋκοτάζel
dc.subject.lcshBoycottsel
dc.subject.lcshΠράσινο μάρκετινγκel
dc.titleCustomers’ ethical behaviour towards hotelsel
dc.typeConference articleel
heal.typeotherel
heal.type.enOtheren
heal.dateAvailable2018-02-27T18:19:32Z-
heal.languageelel
heal.accessfreeel
heal.recordProviderΤΕΙ Θεσσαλονίκηςel
heal.fullTextAvailabilitytrueel
heal.type.elΆλλοel
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