ISO 9000 certification as a branding tool : enhancing competitive strategies in traditional tourism countries

Karamanidis, Ioannis/ Christou, Evangelos/ Χρήστου, Ευάγγελος/ Καραμανίδης, Ιωάννης


Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Issue Date: 1998
Citation: Christou, E. (1998). ISO 9000 certification as a branding tool: enhancing competitive strategies in traditional tourism countries. in 48th Congress of the International Association of Scientific Experts in Tourism (AIEST) που διεξήχθη σε Marrakech, Morocco. Φορέας διεξαγωγής AIEST.
Congress of the International Association of Scientific Experts in Tourism (AIEST), Marrakech, 1998
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 1998
URI: http://195.251.240.227/jspui/handle/123456789/4567
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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