Which unethical hotel practices cause consumers’ boycotts?

Tilikidou, Irene/ Delistavrou, Antonia/ Δελησταύρου, Αντωνία/ Τηλικίδου, Ειρήνη


Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Keywords: Ηθικός τουρισμός;Ethical tourism;Ecological marketing;Οικολογικό μάρκετινγκ;Consumer attitudes;Καταναλωτικές τάσεις;Consumer boycotts;Καταναλωτικό μποϋκοτάζ;Green hotels;Πράσινα ξενοδοχεία
Issue Date: 2011
Citation: International Conference Special Interest Tourism & Destination Management, Kathmandu Nepal, 2011
Delistavrou, A. and Tilikidou, I. (2011) Which unethical hotel practices cause consumers’ boycotts?. in International Conference Special Interest Tourism & Destination Management. Kathmandu Nepal, 27th to 30th April 2011. pp. 271-278.
Abstract: This paper presents the examination of an aspect of the negative ethical consumption (boycotting). More specifically the consumers’ intentions to reject (boycott) a hotel due to certain unethical practices have been put under investigation. The Conjoint Analysis has been utilized to formulate distinct types of hotels based on 4 chosen attributes, namely: environmental damage (Yes/No), unethical labour practices (Yes/No), price for a double room for 7 days (400/550/700 Euros), ownership (local entrepreneur / multinational chain). The orthogonal design provided 10 combinations of hotels and the respondents were asked to both rate and rank the relevant cards. The conjoint results revealed that the most important factor of the respondents’ rating is the environmental damage (36.730) followed by the unethical labour practices (30.501), and price (24.864), while the less important factor is ownership (7.905). The rating results indicated that the less attractive was the Hotel D (Mean = 1.18), which at the price of 700 Euros, belongs to a local entrepreneur and has been accused of environmental damages and unethical labour practices. It was followed by the Hotel J (Mean=1.50), which at the price of 550 Euros, belongs to a multinational chain and has also been accused of environmental damages and unethical labour practices. As expected, the ranking results indicated that the Hotels J and D were the first to get rejected by the 96.7% and 96.5% of the respondents respectively. The interpretation of these results may provide the necessary, rational basis for the optimum strategy of a green and/or ethical hotel.
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2011
URI: http://195.251.240.227/jspui/handle/123456789/4560
Other Identifiers: http://www.mkt.teithe.gr/wp-content/uploads/personnel/papers_tilikidou/18%20Tilikidou,%20I.%20and%20Delistavrou,%20A.%20(2011)..pdf
Item type: other
Submission Date: 2018-02-27T18:19:28Z
Item language: el
Item access scheme: free
Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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