Consumers’ purchasing and store switching intentions in respect of eco-marked products

Aggelopoulos, Stamatis/ Tsakiridou, Efthimia/ Karipidis, Philippos/ Belidis, Athanasios/ Τσακιρίδου, Ευθυμία/ Μπελίδης, Αθανάσιος/ Αγγελόπουλος, Σταμάτης/ Καρυπίδης, Φίλιππος


Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Issue Date: 2009
Citation: Journal : International journal of economics and business research, 2009
Karipidis, P., Tsakiridou, E., Agelopoulos, S. & Belidis, A. (2009). consumers’ purchasing and store switching intentions in respect of eco-marked products.. int. j. economics and business research. 6:511-524.
Abstract: The aim of this paper is to study consumers' buying behaviours towards certified eco-friendly food and to estimate their willingness to buy this food. It also examines the role of the retailer to replace the certification and to add value by analysing the consumer's 'willingness to switch store' in order to purchase a certified product. Results indicate that consumers' intentions to purchase eco-certified food depend on the level of awareness about production conditions, the eco-mark experience and credence attribute associations, occupation and household income. Therefore, the eco-mark and the most preferred retailer could add value for customers. A methodological insight is that when the consumer's decisions for eco-friendly products are analysed, the distinction of eco-mark representations in three different attribute associations improves the explaining capacity of the consumer's decision model.
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης,2009
URI: http://195.251.240.227/jspui/handle/123456789/4509
Other Identifiers: https://ideas.repec.org/a/ids/ijecbr/v2y2010i6p511-524.html
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

Files in This Item:
There are no files associated with this item.



 Please use this identifier to cite or link to this item:
http://195.251.240.227/jspui/handle/123456789/4509
  This item is a favorite for 0 people.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.