Examining the relationship between emotions, customer satisfaction and future behavioral intentions in agrotourism

Chatzigeorgiou, Chryssoula/ Christou, Evangelos/ Kassianidis, Panagiotis/ Sigala, Marianna/ Χρήστου, Ευάγγελος/ Σιγάλα, Μαριάννα/ Κασσιανίδης, Παναγιώτης/ Χατζηγεωργίου, Χρυσούλα

Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Keywords: Customer satisfaction;Ικανοποίηση πελατών;Αγροτικός τουρισμός;Agricultural tourism
Issue Date: 3-Jul-2009
Publisher: University of the Aegean
Citation: Journal: Tourismos: An International Multidisciplinary Refereed Journal of Tourism, vol. 4, no. 4, 2009
Chatzigeorgiou, C., Christou, E., Kassanidis, P., Sigala,M. (2009). Examining the Relationship between Emotions, Customer Satisfaction and Future Behavioral Intentions in Agrotourism. TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism 4, (4). Διαθέσιμο σε: http://mpra.ub.uni-muenchen.de/25355/1/MPRA_paper_25355.pdf (Ανακτήθηκε 29 Ιουνίου 2015).
Abstract: Marketers have been working tirelessly to determine the factors that lead to customer satisfaction presuming that customer satisfaction automatically leads to repeated customers. Service quality, customer satisfaction, customer loyalty and repeat business are issues well recognized and investigated by researchers. Recent theory however suggests that service quality alone doesn’t necessarily encourage customers to repeat their choices, but rather, “complete” customer satisfaction does Thus, the main research question addressed in this paper is how to complete the relationship between “complete” customer satisfaction and repeat business. The customer’s emotions have been proved to be a key determinant to turn a satisfied customer into a repeated one. The research was conducted in 2009, addressed to customers of agrotourism businesses on Lesvos Island and Florina – Greece
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Τουριστικών Επιχειρήσεων, 2009
ISSN: 1792-6521
Other Identifiers: http://mpra.ub.uni-muenchen.de/25355/
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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