Consumer's Perceptions and Adoption of Online Buying for Travel Products

Christou, Evangelos/ Kassianidis, Panagiotis/ Χρήστου, Ευάγγελος/ Κασσιανίδης, Παναγιώτης


Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Keywords: Electronic travel retailing;Travel agency shopping;Adoption
Issue Date: 2002
Publisher: Routledge
Citation: Journal: Journal of Travel & Tourism Marketing, vol. 12, no. 4, 2002
Chistou, E., Kassianidis, P. (14 Οκτωβρίου 2008). Consumer's Perceptions and Adoption of Online Buying for Travel Products. Journal of Travel & Tourism Marketing 12, (4). Διαθέσιμο σε: http://www.tandfonline.com/toc/wttm20/12/4#.VZu0sPntmko (Ανακτήθηκε 7 Ιουλίου 2015).
Abstract: This study examines: (a) the relationship between the advantages and disadvantages of electronic travel shopping, in comparison to traditional in-store shopping from high street travel agents, and consumers' perception of the innovation characteristics (relative advantage, compatibility and complexity) of e-shopping, and (b) the relationship between consumer's perception of these characteristics and their intention to adopt electronic travel shopping. These relationships are examined using a sample of 127 households in Greece. The results indicate that the advantages and disadvantages of physical efforts and time pressure related to traditional in-store travel agency shopping positively influence consumer's perception of the characteristics of e-shopping. The results further show that consumers' perception of the relative advantage and compatibility of electronic travel shopping positively influence their intention to adopt e-shopping. It is also explored whether income, education and age moderate these relationships.
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Τουριστικών Επιχειρήσεων, 2002
URI: http://195.251.240.227/jspui/handle/123456789/4478
ISSN: 1540-7306
Other Identifiers: 10.1300/J073v12n04_06
http://www.tandfonline.com/doi/abs/10.1300/J073v12n04_06#.VbjJCLPtlBd
Item type: other
Submission Date: 2018-02-27T18:19:18Z
Item language: el
Item access scheme: free
Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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