A product semantics approach for investigating the role of customers in new service development

Sigala, Marianna/ Christou, Evangelos/ Σιγάλα, Μαριάννα/ Χρήστου, Ευάγγελος


Institution and School/Department of submitter: ΤΕΙ Θεσσαλονίκης
Issue Date: 2010
Citation: SERVSIG International Research Conference, Porto, 2010
Sigala, M., Christou, E. (2010). A product semantics approach for investigating the role of customers in new service development. Πρακτικά συνεδρίου από SERVSIG International Research Conference. που διεξήχθη σε Porto, Portugal. Φορέας διεξαγωγής American Marketing Association
Description: Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης
URI: http://195.251.240.227/jspui/handle/123456789/4465
Appears in Collections:Δημοσιεύσεις σε Περιοδικά

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