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Εκδηλώσεις – Δραστηριότητες
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Kampouri, A.
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Mavridis, S.
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Plakoyiannaki, E.
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Stavraki, G.
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Κοτζαιβαζόγλου, Ι.
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Business communication
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case study
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digital entry mode
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e-born global family firm
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family firm internationalization
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Gender stereotypes
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Greek banking system
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Greek MP candidates
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Political advertisements
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Έλληνες υποψήφιοι MP
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2012
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Εκδηλώσεις – Δραστηριότητες
Συνέδρια
Τμήμα Εμπορίας & Διαφήμισης
ICCMI (2012)
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Family Firms: Going Global Through a Digital Entry Mode (Conference presentation)
Consumer Loans Communication Policy of Banks in Greece: Implications for Social Prosperity (Conference presentation)
Gender Stereotypes in Political Advertisiments: The Case of Male MP Candidates of Thessaloniki, Greece (Conference presentation)
