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Εκδηλώσεις – Δραστηριότητες
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Papaioannou, E
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ad liking
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hospitality and tourism industry
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Φιλοξενία και τουριστική βιομηχανία
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conferenceItem
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2012
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Εκδηλώσεις – Δραστηριότητες
Συνέδρια
Τμήμα Εμπορίας & Διαφήμισης
ICCMI (2012)
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Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism- Related Print Ads? (Conference presentation)